Goal:
Deliver a high-impact, user-validated MVP that balances speed, quality, and adaptability for future scaling.
Scope: 30-40 unique screens → Start with Web, then adapt to Mobile.Total Timeline: 5 Weeks:
🚀 Week 1 – Discovery & Strategy >
> Weeks 2-4 – Design Sprints (Feature-driven execution) >
> Week 5 – User Testing & Final Refinements 🌕Week 1: Deep Discovery & Market Research
Why? The strongest products come from solving real user problems, not assumptions. This phase ensures we build something valuable, feasible, and scalable.
What We Do:
1️⃣ Stakeholder & Business Discovery (Day 1-2)→ Interviews with founders, product owners, and system architects to define:
Business goals & KPIs
Product vision & competitive edge
Technical constraints & scalability considerations
2️⃣ User & Market Research (Day 3-4)→ One structured research round to validate user problems & needs:
User interviews & persona mapping
Competitor & industry benchmarking
Customer journey mapping (CJM)
3️⃣ Feature Prioritization & MVP Scope (Day 5)→ Define core features (vs. "nice-to-have")→ Establish design system direction (buy/custom - requires additional effort)
Outcome:
A validated roadmap for the next 4 weeks → Clear user needs, MVP scope, and design framework.Weeks 2-4: Design Execution (Feature Sprints)
Why? Instead of designing everything at once, we break work into feature-driven sprints → faster iterations, less risk, and more agility.
Weekly Breakdown:
Each feature sprint follows the SEXI Design Process (3-5 days per feature).
Monday – Kickoff & Research (if needed)
Tuesday – Wireframes & UX
Wednesday – High-fidelity UI
Thursday – Review & refinements
Friday – Handoff to development
Feature Sprint Flow (approximate example):
1️⃣ Sprint 1: Core Flows (Sign-up, Onboarding, Dashboard)
2️⃣ Sprint 2: Key Interactions (Data Input, Navigation, User Actions)
3️⃣ Sprint 3: Advanced Features (Integrations, Settings, Customization)
Outcome: A polished, development-ready MVP design for Web.Week 5: User Testing & Final Refinements
Why? Validating early = fewer costly mistakes in development.
What We Do:
✅ User Testing (5 users/day, AI-assisted analysis)
✅ Critical Iterations & Fixes (Only addressing validated UX blockers)
✅ Final Handoff – Full documentation & dev support
Outcome: A user-validated MVP ready for development & multi-platform expansion.What’s Next? Adapting to Mobile & Tablet
Why? We don’t start from scratch. Once the Web MVP is set, we adapt & optimize for smaller screens.
✅ UI Adaptation (2 Weeks) – Responsive adjustments, native patterns
✅ Platform-Specific UX Tweaks – Mobile-first interactions, accessibility
✅ Final Testing & Handoff
Outcome: A fully adaptable MVP across Web, Mobile, and Tablet.Project setup:
1️⃣ A small, focused design team (at least 1 UX & 1 UI designer, or a hybrid principal designer who can switch between both).
2️⃣ A dedicated stakeholder (PM/Founder/PO) actively involved to provide quick feedback and unblock decisions.
3️⃣ Fast validation loops (e.g., async reviews, real-time collaboration, AI-assisted analysis for user testing).
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