1. Discovery Phase (Week 1)
Goal: Understand your brand’s core essence, audience, and preferences to build a strong foundation.
Step 1: Client Brief
The client fills out a questionnaire with key insights about the brand’s mission, audience, values, and competitors.
Outcome: A clear understanding of your brand's goals and practical needs.
Step 2: Visual Mood Board
Based on the brief, I’ll create a digital mood board showcasing potential styles (colors, typography, visuals).
Outcome: A shared visual reference that aligns with style and tone before starting designs.
Step 3: Communication Research
The client provides examples of brands they admire (e.g., screenshots of social media posts or ads).
Client lists their primary communication channels (e.g., Instagram, email newsletters, physical packaging).
Outcome: Insights into your communication preferences and where branding will shine.
2. Logo Design Phase (Weeks 2–3)
Goal: Create a logo that reflects your brand’s personality and works across all platforms.
Step 1: Concept Sketches
I create 6 hand-drawn logo concepts inspired by the discovery phase.
Outcome: 6 unique concepts showcasing diverse creative directions.
Step 2: Client Feedback & Refinement
The client selects 3 concepts for further development and provides initial feedback.
I refine these into polished, mid-fidelity designs with color.
Outcome: 3 refined logo options with distinct color and style variations.
Step 3: Finalization
The client selects 1 logo for final tweaks (e.g., font adjustments or color refinements).
I deliver a high-resolution logo in various formats (e.g., PNG, SVG) and 3 color variations.
Outcome: A polished, versatile logo in multiple formats and one final color scheme.
3. Brand Identity Phase (Weeks 4–6)
Goal: Develop a cohesive visual identity that ensures consistency across all platforms.
Step 1: Identity Foundations
Define the brand’s color palette, typography, and core visual elements (e.g., patterns or icons).
Outcome: A visual foundation tailored to your brand’s personality and audience.
Step 2: Applications
Apply the brand identity to key templates (e.g., social media posts for Linkedin, Instagram, Facebook, email headers).
Outcome: Real-world examples that demonstrate the brand’s flexibility and consistency.
Step 3: Style Guide
Deliver a comprehensive guide detailing logo usage, color codes, typography, and visual rules.
Outcome: A professional brand style guide for seamless implementation by your team or vendors.
Timeline
Week 1: Discovery (brief, mood board, and communication research).
Weeks 2–3: Logo design (sketches, mid-fi refinement, and finalization).
Weeks 4–6: Brand identity (visual foundations, applications, and style guide).
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